- Samantha Reece
Research shows height equates to bold
A survey issued by WAAA and completed by 300 respondents has shown over 90% acceptance for high rise, with chosen designs reflecting bolder elements than that for low rise.
Fast on the heels of the release of WA Design Guidelines, WAAA sought to garner community feedback on what design aspects they would include in their own apartment plan. As such respondents were asked to select from a range of images dealing with how the apartment interfaced with the street, public art, balconies and high-rise designs.
Interestingly rooftop amenities and gardens dominated over traditional facilities such as gyms and games rooms, with a strong green focus for gardens and veggie plots.
In relation to public art, the majority of respondents also chose wall art and geometric facades on the buildings in preference to sculptures or seating.
Ms Reece Director of WAAA stated that the results demonstrated that Perth respondents wanted apartment designs to be an integral part of the street and its overall ambiance.
“By far respondents were seeking the base of the apartments to be an interactive part of the street via cafes, children’s playgrounds and retail with the apartments then stepped back from the street front,” Ms Reece said.
“Furthermore they were seeking building facades with plants trailing down to the ground and where there was a textured finish which softened the overall appearance.
“But most interestingly only 9% of the respondents could not find a low/middle or high-rise design they liked and the bolder the design for the high rise, the more votes it attracted.
“This research has shown that Perth people are not opposed to high-rise – rather dull or boring design.”
14% of the respondents also indicated they would like to live in an apartment in the Western Suburbs, 13% CBD, 11% South Perth, Como and Fremantle respectively.
Respondents also sought large balconies, again with an element of greenery and with views across water or green spaces.
Favoured apartment entrances also reflected a strong street presence, natural materials and creative glass features thus creating an airy and spacious design.
Ms Reece stated that the development sector needed to start gaining feedback from potential buyers before the design process even began in order to reflect community sentiment.
“I have had developers state that there is too much choice and that is why buyers are not purchasing. But my response has been, that it is more about whether their apartment is worthy of being chosen,” Ms Reece said.
“Other industries such as the car sector undertake extensive consumer research before they release a new model to market and it is clear from the recent WAAA research that the development sector would also benefit from this same insight.”